Tools & Templates
Kapan & Untuk Siapa Halaman Ini?
| Aspek | Detail |
|---|---|
| Kapan dibaca | Saat onboarding presales baru, saat butuh template untuk deal, saat setup tools |
| Siapa yang pakai | Seluruh Presales Team, Account Executive, Delivery Lead |
| Prasyarat | Akses ke BizOps CRM, Google Workspace, dan tools terkait |
| Hasil yang diharapkan | Tim tahu tool apa yang dipakai, di mana template-nya, dan bagaimana menggunakannya |
Tujuan & Outcome
Tujuan utama: Menyediakan single reference untuk semua tools dan templates yang digunakan tim presales, agar tidak ada reinventing the wheel.
Outcome yang diharapkan:
- Setiap anggota presales tahu tool apa untuk fungsi apa
- Template yang konsisten digunakan di seluruh deal
- Waktu setup per deal berkurang karena template siap pakai
- Quality output meningkat karena starting point sudah terstandarisasi
Definisi Istilah
| Istilah | Definisi |
|---|---|
| Tool | Software atau platform yang digunakan dalam proses presales |
| Template | Dokumen pre-formatted yang tinggal diisi sesuai konteks deal |
| Boilerplate | Teks standar yang bisa di-reuse di berbagai dokumen (about us, methodology, dll) |
| Asset | Materi pendukung yang sudah jadi (case study, capability deck, reference architecture) |
| Knowledge Base | Repositori terstruktur untuk menyimpan dan mencari knowledge |
Konten Utama
1. Tool Stack Presales
Primary Tools
| Tool | Fungsi Utama | Akses | Owner |
|---|---|---|---|
| BizOps CRM | Lead & opportunity management, pipeline tracking, quotation | divistant.bizops.id | Sales & Presales |
| BizOps Wiki | Presales Playbook, knowledge base, SOPs | divistant.bizops.id/wiki | Presales Lead |
| Google Workspace | Email, calendar, collaboration | Google account | Semua |
| Google Drive | Document storage, proposal drafts, shared folders | drive.google.com | Semua |
| Google Docs | Proposal writing, discovery reports, documentation | docs.google.com | Semua |
| Google Sheets | Effort estimation, pricing calculation, data analysis | sheets.google.com | Presales |
| Google Slides | Presentation decks, demo scripts | slides.google.com | Presales |
Design & Diagramming Tools
| Tool | Fungsi | Kapan Dipakai |
|---|---|---|
| Draw.io (diagrams.net) | Architecture diagrams, flowcharts, ER diagrams | Solution design, proposal |
| Excalidraw | Quick whiteboard sketches, informal diagrams | Discovery, brainstorming |
| Mermaid | Code-based diagrams (sequence, flowchart) | Technical documentation |
| Figma | UI/UX mockups, wireframes | Custom dev proposals |
Communication & Collaboration
| Tool | Fungsi | Kapan Dipakai |
|---|---|---|
| Google Meet | Video calls, remote demos, discovery sessions | Client meetings |
| WhatsApp Business | Quick client communication, follow-ups | Day-to-day comms |
| Slack / Internal Chat | Internal team coordination | Internal collaboration |
| Loom | Video recording untuk async demos/explainers | Pre-meeting context |
Development & Demo Tools
| Tool | Fungsi | Kapan Dipakai |
|---|---|---|
| VS Code | Code editing, live coding demo | Technical demo |
| Postman | API demo, integration showcase | Integration demo |
| Docker | Isolated demo environments | PoC setup |
| GitHub / GitLab | Code repository, PoC delivery | PoC, technical demo |
| Demo / Sandbox Environment | Product demo instances | Product demo |
2. Template Library
Semua template tersimpan di Google Drive > Presales > Templates dengan struktur folder berikut:
📁 Presales Templates/
├── 📁 01-Proposals/
│ ├── Proposal - Consulting.gdoc
│ ├── Proposal - Implementation.gdoc
│ ├── Proposal - Custom Development.gdoc
│ ├── Proposal - Managed Services.gdoc
│ ├── Proposal - Staff Augmentation.gdoc
│ └── Proposal - Quick Quote (< 100jt).gdoc
├── 📁 02-Discovery/
│ ├── Discovery Questionnaire - General.gdoc
│ ├── Discovery Questionnaire - ERP.gdoc
│ ├── Discovery Questionnaire - CRM.gdoc
│ ├── Discovery Report Template.gdoc
│ └── Stakeholder Map Template.gsheet
├── 📁 03-Solution Design/
│ ├── Solution Architecture Document.gdoc
│ ├── Architecture Diagram Templates.drawio
│ ├── Integration Map Template.drawio
│ └── Technology Stack Comparison.gsheet
├── 📁 04-Estimation/
│ ├── Effort Estimation - WBS Based.gsheet
│ ├── Effort Estimation - Story Point.gsheet
│ ├── Effort Estimation - T-Shirt Sizing.gsheet
│ ├── Rate Card Calculator.gsheet
│ └── Pricing Summary Template.gsheet
├── 📁 05-Presentations/
│ ├── Company Profile Deck.gslides
│ ├── Capability Deck - ERP.gslides
│ ├── Capability Deck - CRM.gslides
│ ├── Capability Deck - Custom Dev.gslides
│ ├── Case Study Deck Template.gslides
│ ├── Demo Script Template.gdoc
│ └── Solution Presentation Template.gslides
├── 📁 06-PoC/
│ ├── PoC Plan Template.gdoc
│ ├── PoC Agreement Template.gdoc
│ ├── PoC Report Template.gdoc
│ └── PoC Evaluation Criteria.gsheet
├── 📁 07-RFP Response/
│ ├── RFP Response Template.gdoc
│ ├── Compliance Matrix Template.gsheet
│ ├── Bid-No-Bid Evaluation.gsheet
│ └── No-Bid Response Letter.gdoc
├── 📁 08-Handoff/
│ ├── Handoff Document Template.gdoc
│ ├── Handoff Checklist.gsheet
│ └── Handoff Brief Template.gdoc
├── 📁 09-Win-Loss/
│ ├── Win-Loss Analysis Report.gdoc
│ ├── Client Interview Guide.gdoc
│ ├── Competitor Profile Template.gdoc
│ └── Quarterly Trend Review.gsheet
└── 📁 10-Boilerplates/
├── About Divistant.gdoc
├── Methodology Descriptions.gdoc
├── Team Profile Bios.gdoc
├── Client Testimonials.gdoc
└── Standard Terms & Conditions.gdoc
3. Proposal Templates (Detail)
| Template | Gunakan untuk | Sections Utama | Estimasi Halaman |
|---|---|---|---|
| Consulting | Advisory, assessment, audit, strategy | Problem Statement, Approach, Deliverables, Team, Timeline, Investment | 12-18 halaman |
| Implementation | ERP, CRM, system implementation | Understanding, Solution, Architecture, Methodology, Phases, Team, Timeline, Investment | 20-30 halaman |
| Custom Development | Bespoke software, aplikasi custom | Requirements Summary, Solution Design, Tech Stack, Architecture, Sprint Plan, Team, Investment | 18-25 halaman |
| Managed Services | Ongoing support, maintenance, operations | Scope of Services, SLA, Team, Governance, Pricing Model, Terms | 15-20 halaman |
| Staff Augmentation | Team extension, resource augmentation | Resource Profiles, Skills Matrix, Engagement Model, Rates, Terms | 10-15 halaman |
| Quick Quote | Deal < IDR 100 juta, simple scope | Executive Summary, Scope, Timeline, Investment (1-2 halaman) | 3-5 halaman |
Aturan Penggunaan Template:
- Selalu copy template, jangan edit original
- Naming convention:
[Client] - Proposal - [Tipe] - [Versi] - [Tanggal] - Contoh:
PT ABC - Proposal - Implementation - v1.0 - 2026-02 - Simpan di folder deal yang sesuai di Google Drive
- Update version number setiap major revision
4. Estimation Templates (Detail)
| Template | Metode | Kapan Dipakai | Output |
|---|---|---|---|
| WBS Based | Work Breakdown Structure → task → effort | Implementation, fixed-scope projects | Man-days per deliverable |
| Story Point | User stories → story points → velocity → sprints | Agile/custom development | Sprint count, team size |
| T-Shirt Sizing | High-level sizing (S/M/L/XL) | Early estimation, RFP response | Range estimate |
| Rate Card Calculator | Role × rate × duration | Semua tipe project | Total pricing |
Cara menggunakan (lihat detail di halaman Effort Estimation & Pricing):
- Pilih template sesuai project type dan estimation stage
- Copy template ke folder deal
- Fill in project-specific data
- Apply contingency buffer sesuai guideline
- Generate pricing summary
- Review dengan Presales Lead sebelum ke proposal
5. Boilerplate Content
Boilerplate adalah teks standar yang bisa di-reuse. Disimpan di folder 10-Boilerplates/.
| Boilerplate | Isi | Update Frequency |
|---|---|---|
| About Divistant | Company overview, vision, mission, key facts | Quarterly |
| Methodology Descriptions | Agile, Waterfall, Hybrid, Design Thinking methodology write-ups | Semi-annual |
| Team Profile Bios | Senior team members professional bios + foto | Per personnel change |
| Client Testimonials | Curated client quotes dan endorsements | Per new testimonial |
| Standard T&C | Payment terms, warranty, IP, confidentiality | Per legal review |
| Technology Partnerships | Partner certifications, vendor relationships | Per new certification |
| Service Domain Descriptions | Per-domain capability paragraphs | Quarterly |
Aturan Boilerplate:
- Selalu ambil dari master boilerplate (jangan copy dari proposal lama)
- Customize sesuai konteks client (jangan 100% generic)
- Jika menemukan boilerplate yang outdated, report ke Presales Lead
- Boilerplate baru harus melalui review sebelum masuk master
6. Asset Library
Case Studies
Disimpan di Google Drive dan juga terangkum di BizOps Wiki.
| Format | Panjang | Gunakan untuk |
|---|---|---|
| One-pager | 1 halaman | Quick reference, email attachment |
| Full case study | 3-5 halaman | Proposal appendix, detailed reference |
| Slide version | 3-5 slides | Presentation, capability deck |
Struktur Case Study:
- Client overview (industry, size, tanpa nama jika confidential)
- Challenge / business problem
- Solution delivered
- Technology stack used
- Results / impact (quantified where possible)
- Client testimonial (jika ada)
Reference Architectures
Diagram arsitektur yang sudah proven dan bisa di-reuse:
| Architecture | Domain | Isi |
|---|---|---|
| ERP Implementation Architecture | ERP | System landscape, integration points, data flow |
| CRM Ecosystem Architecture | CRM | Multi-channel, integration, analytics |
| Microservices Architecture | Custom Dev | Service mesh, API gateway, event-driven |
| Data Platform Architecture | Analytics | Data lake, ETL pipeline, BI layer |
| Cloud Infrastructure Reference | Infrastructure | AWS/GCP/Azure typical setup |
Battlecards
Lihat halaman Objection Handling untuk detail. Battlecards disimpan di BizOps Wiki dan di-update dari Win/Loss Analysis.
7. BizOps CRM — Presales Features
Fungsi-fungsi BizOps CRM yang relevan untuk presales:
| Feature | Fungsi | Digunakan di Stage |
|---|---|---|
| Lead Management | Capture dan qualify leads | Qualification |
| Opportunity Tracking | Track deal progress, stage, probability | All stages |
| Quotation | Generate formal quotations | Proposal |
| Activity Log | Track meetings, calls, emails | All stages |
| Contact Management | Stakeholder database | Discovery, Relationship |
| Pipeline Dashboard | Visual pipeline, forecasting | Management reporting |
| Win/Loss Tracking | Record deal outcomes dan reasons | Post-deal |
| Competitor Tracking | Log competitor presence per deal | Competitive intelligence |
CRM Hygiene Rules:
- Update opportunity stage real-time (jangan batch update)
- Log setiap client interaction sebagai Activity
- Attach key documents ke opportunity record
- Fill in MEDDIC fields di setiap opportunity
- Update win/loss fields saat deal close
8. Tool Setup Guide (Onboarding)
Checklist setup untuk presales baru:
| Step | Tool | Action | Siapa Bantu |
|---|---|---|---|
| 1 | Google Workspace | Setup email, calendar, drive access | IT Admin |
| 2 | BizOps CRM | Create account, assign role & permissions | BizOps Admin |
| 3 | BizOps Wiki | Grant access ke Presales Playbook wiki space | Presales Lead |
| 4 | Google Drive | Share Presales Templates folder | Presales Lead |
| 5 | Draw.io | Bookmark, import template library | Self-service |
| 6 | Communication | Add ke Slack channel, WhatsApp group | Presales Lead |
| 7 | Demo Environment | Setup access ke sandbox/demo instances | Tech Lead |
| 8 | GitHub/GitLab | Grant repo access jika technical role | Tech Lead |
Timeline: Semua tool access harus ready dalam 2 hari kerja sejak onboarding dimulai.
9. Naming Conventions
Konsistensi penamaan file penting untuk searchability:
| Tipe File | Format Nama | Contoh |
|---|---|---|
| Proposal | [Client] - Proposal - [Tipe] - v[X.X] - [YYYY-MM] |
PT ABC - Proposal - Implementation - v1.0 - 2026-02 |
| Discovery Report | [Client] - Discovery Report - [YYYY-MM-DD] |
PT ABC - Discovery Report - 2026-02-15 |
| Estimation | [Client] - Estimation - [Tipe] - v[X.X] |
PT ABC - Estimation - WBS - v1.2 |
| Presentation | [Client] - [Tipe Deck] - [YYYY-MM] |
PT ABC - Solution Presentation - 2026-02 |
| PoC Document | [Client] - PoC [Plan/Report] - [YYYY-MM] |
PT ABC - PoC Plan - 2026-02 |
| Meeting Notes | [Client] - Meeting Notes - [YYYY-MM-DD] |
PT ABC - Meeting Notes - 2026-02-15 |
Folder Structure per Deal:
📁 Deals/
└── 📁 2026/
└── 📁 PT ABC - ERP Implementation/
├── 📁 01-Discovery/
├── 📁 02-Solution/
├── 📁 03-Estimation/
├── 📁 04-Proposal/
├── 📁 05-Presentation/
├── 📁 06-PoC/ (jika ada)
├── 📁 07-Handoff/
└── 📁 08-Admin/ (NDA, contracts, comms)
Template & Aset
Know (Harus dipahami)
- Tool stack dan fungsi masing-masing
- Lokasi template library di Google Drive
- Naming convention dan folder structure
- CRM hygiene rules
Show (Template siap pakai)
- Semua template di folder Presales Templates (lihat struktur di atas)
- Boilerplate content library
- Reference architectures
Share (Untuk distribusi)
- Tool setup checklist untuk onboarding
- Quick reference card tools & templates (1-pager)
- Template update log (what's new)
Skenario Umum
Skenario 1: Presales Baru — Hari Pertama
Situasi: Presales consultant baru join, perlu setup semua tools dan familiarisasi template.
Langkah:
- IT Admin setup Google Workspace account (hari 1)
- BizOps Admin create CRM account dan assign presales role
- Presales Lead share link ke Presales Playbook (wiki ini)
- Presales Lead share Presales Templates folder di Google Drive
- New joiner baca halaman ini untuk overview semua tools
- New joiner explore setiap template folder, buka contoh-contoh
- Setup Draw.io, bookmark semua tools
- Buddy/mentor walkthrough BizOps CRM basic workflow
- Dalam 1 minggu: sudah bisa create opportunity dan attach template
Skenario 2: Mulai Deal Baru — Setup Folder
Situasi: Ada lead baru yang qualified, perlu setup workspace untuk deal.
Langkah:
- Create opportunity di BizOps CRM
- Create deal folder di Google Drive sesuai struktur standar
- Copy template yang relevan ke folder deal (Discovery Questionnaire, Estimation Sheet)
- Rename files sesuai naming convention
- Share folder dengan tim yang terlibat
- Start discovery preparation menggunakan template
Skenario 3: Template Outdated — Perlu Update
Situasi: Saat menggunakan Proposal template, menemukan informasi yang sudah tidak akurat.
Langkah:
- Jangan edit master template langsung
- Report ke Presales Lead dengan detail apa yang perlu diupdate
- Presales Lead review dan approve perubahan
- Update master template
- Notify tim via Slack/email bahwa template sudah diupdate
- Log update di Template Change Log
Skenario 4: Butuh Template yang Belum Ada
Situasi: Ada kebutuhan dokumen yang belum ada template-nya.
Langkah:
- Cek dulu apakah benar belum ada (search di Drive dan Wiki)
- Jika benar belum ada, buat draft dari deal yang sedang berjalan
- Setelah deal selesai, generalize draft menjadi template
- Review dengan Presales Lead
- Tambahkan ke folder template yang sesuai
- Update halaman ini di Wiki
Checklist
Tool Setup Checklist (New Joiner)
- Google Workspace account active
- BizOps CRM account created dengan presales role
- BizOps Wiki access granted
- Presales Templates folder di-share
- Draw.io / diagramming tools ready
- Communication channels joined (Slack, WhatsApp group)
- Demo environment access (jika applicable)
- Repository access (jika applicable)
- Semua tools tested dan bisa diakses
New Deal Setup Checklist
- Opportunity created di BizOps CRM
- Deal folder created di Google Drive sesuai struktur
- Relevant templates copied dan renamed
- Folder shared dengan tim deal
- MEDDIC fields mulai diisi di CRM
- First activity logged (meeting/call scheduled)
Tanggung Jawab (RACI)
| Aktivitas | Presales Consultant | Presales Lead | IT Admin | BizOps Admin |
|---|---|---|---|---|
| Tool setup untuk new joiner | I | A | R | R |
| Maintain template library | C | R | - | - |
| Update boilerplate content | R | A | - | - |
| CRM hygiene enforcement | R | A | - | C |
| Create new templates | R | A | - | - |
| Tool access management | I | C | R | R |
| Template version control | C | R | - | - |
| Tool training untuk tim | C | R | C | C |
R = Responsible, A = Accountable, C = Consulted, I = Informed
Referensi
Halaman Terkait di Presales Playbook:
- Discovery Process — Template discovery questionnaire dan report
- Solution Design — Architecture diagram templates
- Effort Estimation & Pricing — Estimation spreadsheet templates
- Proposal Writing — Proposal templates dan boilerplate
- Technical Demo & PoC — Demo script dan PoC plan templates
- RFP & RFI Response — RFP response dan compliance matrix templates
- Presales-to-Delivery Handoff — Handoff document templates
- Win/Loss Analysis — Analysis report dan interview guide templates
- Knowledge Management — Cara mengelola dan memelihara knowledge assets
Links Penting:
- BizOps CRM: divistant.bizops.id
- BizOps Wiki: divistant.bizops.id/wiki
- Presales Templates: [Google Drive link]
- Draw.io: app.diagrams.net
Prinsip: "Good tools and templates don't replace good thinking — they free up time for it." Template memberikan starting point yang solid, sehingga energi kita bisa fokus ke hal yang benar-benar membutuhkan custom thinking: memahami client dan merancang solusi terbaik.